Dog food

Discover the Owner of Natural Balance Dog Food

Discover the real owner of Natural Balance dog food. Uncover the truth behind this popular pet brand.

Who Owns Natural Balance Dog Food?

After researching the history and ownership of Natural Balance Dog Food, I discovered that the brand has undergone several changes in ownership over the years. However, it is currently owned by Big Heart Pet Brands, a subsidiary of The J.M. Smucker Company. This ownership has brought about new opportunities for growth and expansion, ensuring that Natural Balance continues to provide high-quality products for pets.

Natural Balance Dog Food: Who Owns It?

Natural Balance dog food is owned by Big Heart Pet Brands, a subsidiary of The J.M. Smucker Company.

Read on to discover the history of Natural Balance, the quality of their products, and why it’s a top choice for pet owners.

Product Line of Natural Balance Dog Food

When it comes to the product line of Natural Balance Dog Food, pet owners have a variety of options to choose from. The brand offers a range of products that cater to different dietary needs and preferences of dogs. Here’s an overview of the different product categories and the nutritional benefits they provide:

A. Overview of the different product categories

  • Grain-free options
  • Limited ingredient diets
  • High-protein formulas
  • Weight management solutions
  • Vegetarian and vegan options

B. Ingredients used in Natural Balance dog food

Natural Balance takes pride in using high-quality, natural ingredients in their dog food products. Some of the key ingredients include:

  • Real meat as the first ingredient
  • Whole grains and vegetables
  • Essential vitamins and minerals
  • Omega-3 and Omega-6 fatty acids
  • Probiotics for digestive health

C. Nutritional benefits of the products

Each product is carefully formulated to provide specific nutritional benefits for dogs, such as:

  • Supporting healthy digestion
  • Promoting a shiny coat and healthy skin
  • Boosting immune system function
  • Providing balanced nutrition for overall well-being

With a focus on using wholesome ingredients and catering to various dietary needs, Natural Balance Dog Food has become a popular choice for pet owners who prioritize their dog’s health and nutrition.

Quality Control and Safety Measures

When it comes to pet food, quality control and safety measures are of utmost importance. Natural Balance Dog Food takes these aspects seriously to ensure that their products are safe and nutritious for pets.

Manufacturing Processes

Natural Balance Dog Food follows strict manufacturing processes to maintain the quality and safety of their products. This includes:

  • Using high-quality ingredients sourced from trusted suppliers
  • Adhering to strict production guidelines and standards
  • Implementing thorough quality checks at every stage of the manufacturing process

Quality Control Measures in Place

The brand has put in places several quality control measures to uphold the standards of their products, such as:

  • Regular testing of ingredients and finished products for nutritional content and safety
  • Monitoring of production facilities to ensure cleanliness and hygiene
  • Traceability of ingredients to maintain transparency and accountability

Safety Standards Adhered to

Natural Balance Dog Food strictly adheres to safety standards set by regulatory authorities and industry best practices. This includes:

  • Compliance with FDA regulations for pet food manufacturing
  • Following HACCP (Hazard Analysis and Critical Control Points) principles to identify and prevent potential hazards
  • Continuous improvement and updates to safety protocols based on the latest research and developments

By prioritizing quality control and safety measures, Natural Balance Dog Food demonstrates a commitment to providing pet owners with trustworthy and reliable products. This is essential for pet owners who own natural balance dog food, naturally, as they want the best for their furry companions.

Customer Reviews and Testimonials

When it comes to choosing the right dog food for their furry companions, pet owners often rely on the experiences and feedback of other consumers. Natural Balance Dog Food has garnered a significant amount of customer reviews and testimonials over the years, which have played a crucial role in shaping the brand’s reputation.

Positive Feedback from Pet Owners

Natural Balance has received numerous positive reviews from pet owners who have seen noticeable improvements in their dogs’ health and well-being after switching to the brand’s products. Many have praised the high-quality ingredients and nutritional benefits of Natural Balance dog food, as well as its impact on their pets’ overall vitality and energy levels.

Negative Feedback and Areas for Improvement

While the majority of customer reviews for Natural Balance are positive, there have been some instances of negative feedback as well. Common concerns raised by pet owners include issues with certain product formulations, packaging, and availability in certain regions. Addressing these areas for improvement is crucial for maintaining customer satisfaction and loyalty.

Impact of Customer Reviews on the Brand’s Reputation

Customer reviews and testimonials play a significant role in shaping the perception of Natural Balance Dog Food in the market. Positive feedback can enhance the brand’s reputation and attract new customers, while negative feedback can highlight areas for improvement and prompt the brand to make necessary changes to its products and services.

Who Owns Natural Balance Dog Food, Naturally

Understanding the ownership of Natural Balance Dog Food is essential for consumers who want to know more about the brand’s values and commitment to pet health. The company’s ownership history and current ownership can provide insights into its long-term vision and direction.

Ownership of Natural Balance Dog Food

When it comes to the ownership of Natural Balance Dog Food, it’s important to understand the journey of the brand and who has been at the helm over the years. Here’s a closer look at the ownership of this popular pet food company:

Founders and Initial Ownership

Natural Balance was founded by Dick Van Patten, a well-known actor, and animal welfare advocate. Along with a group of investors, Van Patten established the brand with a focus on providing high-quality, nutritious food for pets.

Changes in Ownership Over the Years

As with many companies, Natural Balance has experienced changes in ownership over the years. In 2013, the company was acquired by Del Monte Foods, which later rebranded as Big Heart Pet Brands. This acquisition brought about some changes in the company’s operations and distribution.

Current Ownership of the Brand

Currently, Natural Balance is owned by the J.M. Smucker Company, a leading player in the pet food industry. The acquisition by J.M. Smucker has provided Natural Balance with additional resources and support to continue its mission of providing high-quality, balanced nutrition for pets.

Overall, the ownership of Natural Balance Dog Food has evolved over the years, with the brand now being a part of the J.M. Smucker Company, a company committed to pet health and well-being.

Company Philosophy and Values

When it comes to who owns natural balance dog food, it’s important to understand the company’s philosophy and values. Natural Balance is committed to providing pet owners with high-quality, nutritious products that prioritize the health and well-being of their beloved animals. The brand’s mission and vision revolve around creating balanced and wholesome pet food options that cater to the specific dietary needs of different animals.

Mission and Vision

Natural Balance’s mission is to provide pet owners with premium quality pet food that is both nutritious and delicious. The brand’s vision is to become a trusted household name, known for its commitment to pet health and well-being.

Commitment to Pet Health

As a company, Natural Balance is dedicated to formulating pet food that supports the overall health and vitality of animals. The brand’s products are carefully crafted to provide essential nutrients, vitamins, and minerals that contribute to a pet’s well-being.

Corporate Social Responsibility Initiatives

In addition to its focus on pet health, Natural Balance also engages in various corporate social responsibility initiatives. The brand actively supports animal welfare organizations and advocates for the ethical treatment of pets.

Distribution and Availability

Retail Partners and Distribution Channels

Natural Balance dog food products are available through a wide network of retail partners and distribution channels. The brand has established strong partnerships with various pet stores, supermarkets, and specialty pet food retailers, making it easily accessible to pet owners across different regions.

Availability of Natural Balance Products

Natural Balance products are widely available in different regions, including North America, Europe, and Asia. The brand has made significant efforts to ensure that pet owners can easily find their products in local stores and online platforms, catering to the needs of a diverse customer base.

Online Presence and E-commerce Strategy

In addition to traditional retail channels, Natural Balance has a strong online presence and an effective e-commerce strategy. The brand’s official website and online platforms offer a convenient way for pet owners to purchase their products and access valuable information about pet nutrition and care.

By focusing on distribution and availability, Natural Balance has been able to reach a wide audience and make their products easily accessible to pet owners around the world. This strategic approach has contributed to the brand’s success and solidified its position in the pet food industry. Naturally, this has also been a key factor in the brand’s ownership and growth over the years.

Competitors and Market Position

When it comes to the pet food industry, competition is fierce, and Natural Balance Dog Food is no exception. Let’s take a closer look at who owns Natural Balance Dog Food and how the brand is positioned in the market.

Analysis of Key Competitors

Natural Balance faces competition from several other pet food brands, including:

  • Blue Buffalo
  • Hill’s Science Diet
  • Royal Canin
  • Merrick

Market Share and Positioning

Despite the tough competition, Natural Balance has carved out a significant market share for itself. The brand is known for its high-quality, natural ingredients and has built a strong reputation among pet owners who prioritize their pet’s health and well-being.

Strategies for Staying Competitive

To maintain its position in the market, Natural Balance continues to innovate and expand its product line. The brand also focuses on building strong relationships with retailers and expanding its presence in new and existing markets.

Future Outlook and Expansion Plans

As a leading player in the pet food industry, Natural Balance Dog Food has a promising future ahead. The brand is constantly looking for ways to innovate and expand its product offerings to cater to the evolving needs of pet owners. Here’s a look at the future outlook and expansion plans for Natural Balance:

Growth Opportunities for Natural Balance

Natural Balance has identified several growth opportunities in the pet food market, including:

  • Expanding its product line to include more specialized diets for pets with specific dietary needs
  • Exploring partnerships with veterinarians and pet care professionals to promote the brand’s products
  • Increasing its presence in international markets to reach a wider customer base

New Product Developments and Innovations

Who owns Natural Balance Dog Food, naturally, is always looking to introduce new and innovative products to meet the demands of pet owners. Some of the upcoming product developments include:

  • Introducing new flavors and formulations to appeal to different pet preferences
  • Developing convenient and portable packaging options for pet owners on the go
  • Exploring the use of sustainable and eco-friendly ingredients in its products

Expansion into New Markets and Target Demographics

Natural Balance is keen on expanding its reach into new markets and targeting specific demographics, such as:

  • Entering emerging pet food markets in Asia and South America
  • Catering to the growing demand for natural and organic pet food among millennial pet owners
  • Developing products tailored for senior pets with age-related dietary requirements


Throughout its history, Natural Balance Dog Food has established itself as a trusted and reliable brand in the pet food industry. From its founding to its current ownership, the brand has consistently prioritized the health and well-being of pets, earning the loyalty of countless pet owners.

As we have explored the history, product line, quality control measures, customer reviews, ownership, company philosophy, distribution, and market position of Natural Balance, it is evident that the brand is committed to providing high-quality products and maintaining a strong presence in the market.

When considering who owns Natural Balance Dog Food, it is important to acknowledge the brand’s journey from its founders to its current ownership. This continuity and stability have contributed to the brand’s success and reputation.

As a final thought, we encourage pet owners to consider trying Natural Balance products for their beloved companions. With a focus on pet health, a commitment to quality, and a dedication to innovation, Natural Balance Dog Food continues to be a top choice for pet owners around the world.

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